| |
| |
|
Book Reviews |
|
|
|
Book Summary: The E-Myth Revisited
Ever wonder why most small businesses-- no matter how huge effort they put in their endeavor--still fail? Micheal Gerber reveals the answers in this book. Accordingly, the future of small businesses revolve in only three philosophies: the e-myth (entrepreneurial myth), the turn-key revolution, and the business development process. The E-myth The e-myth, or the entrepreneurial myth, evolved from one very fatal assumption-- that the success of every business is simply achieved by summing up the following: an entrepreneur's desire to own a business plus the certain amount of capital he puts in plus the knowing the amount of targeted profit. Little did the entrepreneurs know that this assumption spell DISASTER rather than SUCCESS. Entrepreneurs need to learn to focus more on the business-the people involved in it and the phases it normally undergoes. Knowledge on these can save small businesses from experiencing entrepreneurial seizure-a stage wherein an entrepreneur goes through feeling of exhilaration, exhaustion, and despair. Small businesses basically consist of three main characters namely: the technician (the doer and builder), the manager (the planner), and the entrepreneur (the dreamer, visionary). Moreover, small businesses have different life phases. These are: infancy (the technician's phase); adolescence (getting some help phase); beyond the comfort zone; and, maturity and the entrepreneurial perspective. The Turn-key Revolution As implied by the term itself, Turn-key Revolution speaks of the distinct transformations on the way businesses are managed and should be managed. One very prominent example is the introduction of McDonalds the idea of business format franchise to the business world. The business format franchise has set dramatic turn around on the future of small businesses. Here, the franchisor entitles the franchisee to owning rights to his entire business system. This format is anchored on the belief that the real product of a business is its sales technique rather than what it sells. The Business Development Process The business development process is the response to the unending dynamism of the business world. It equips the entrepreneur with the necessary tools to preempt the continuous changes happening around. The process is comprised of three elemental stages: innovation, quantification and orchestration. The business development program requires the following aspects to be defined: Your Primary Aim. The owner's primary aim should center on what he really wishes, needs and wants for his life. Defining this will push the owner to pursue his defined entrepreneurial dreams. Your Strategic Objectives. This contains standards that help the owner achieve his goals for his business. This should answer the question: What purpose will this serve my primary aim? Your Organizational Strategy. Business owners should learn how to appreciate the value of organizational structures. Some points to consider are organizing around personalities, organizing your company, and position contract. Your Management Strategy. As the owner you should recognize the truth that the successful implementation of a management strategy is not dependent on the people who could implement it but on the system instead. Your People Strategy. This refers to the approach you take towards your people and their work. To make people appreciate the work they do, you should make them understand the idea behind each of their task assignments. Your Marketing Strategy. Here is the stage where all attention suddenly shifts from owner to the customer. You set aside your personal goals first and start focusing on the customer's needs. Your Systems Strategy. There are three kinds of systems in a business: the hard systems, the soft systems and the information systems. The hard systems refer to all those in your business that are inanimate and has no life. The soft systems refer to all those that could be living or inanimate. The information systems are everything else in the business that provides you with data relating to how the two earlier systems interact. About The Author Summary By: Regine P. Azurin http://www.bizsum.com "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs, Mailto:freearticle@bizsum.com BusinessSummaries is a BusinessSummaries.com service. (c) Copyright 2001-2002, BusinessSummaries.com - Wisdom In A Nutshell samantha@bizsum.com
MORE RESOURCES:
Book-Reviews - Google News |
|
|
|
RELATED ARTICLES
Metaphorically Selling The Big IdeaA lot of people consider selling a very difficult task. Unfortunately for them, selling is an activity that forms part of everyone's daily routine. Nice Girls Don't Get the Corner Office 101 - A Book Summary Dr. Frankel clearly identifies the common mistakes -101 in all-that women commit unconsciously to sabotage their careers. Workshop-In-A-Book for Dating Again, A Must-Read EBOOK The Joy Of Dating Again is designed to be a do-it- yourself workshop. This book features 21 self-empowering keys. How Would You Move Mount Fuji? - AchieveMax Top Ten Book Review For a number of reasons, today's hiring managers from Wall Street to the Silicon Valley are totally restructuring their approach to interviewing job prospects. Few will admit it has anything to do with the fact that our litigious society makes it very difficult to ask almost any personal question of today's job applicant. Your Flight Questions Answered Whether you are an experienced air traveler or a novice, John Cronin's book, "Your Flight Questions Answered," has a little bit of something for everyone.Written more as a reference guide, Cronin's book covers the many questions the flying public can have before, during, and after flight. A Ghost in Cornwall This land is my memories. For two thousand years this valley has been mine alone. Pariah - Book Review "Pariah, written by multi-talented artist and author Timothy Goodwin, is a science fiction, fantasy novel that incorporates some very clear ideas to what is wrong with today's world. The characters are colorfully portrayed and the battles were very well written. Cut to the Chase The Review Diaries "If It Doesn't Go Up, Don't Buy It! By Albert W. Thomas She Unlimited Magazine Review by Veronica Marie Kettler"Cut to the Chase""Cut to the Chase" is exactly what Al Thomas sets forth to do is his book. What Color Is Your Parachute? - A Book Summary The best-selling job-hunter's bible for decades, this indispensable resource is a complete handbook for people who are on a quest to find their mission in life, or at the very least, the next good job that will put food on the table. Whether you are a fresh graduate, never finished a degree, or are searching for your deeper calling after many years of work, this is the book for you. Book review on Finite Capacity Scheduling, Part I Finite Capacity Scheduling by Gerhard Plenert PhD and Bill KirchmeirI met Gerhard and talked with him for an hour at a customers office of one of our franchisees in Reno NV, which specializes in antique car restoration and maintenance. Gerhard was in the waiting room reading what may have been Steven Hawkins, so we began talking. Introducing a New Web Site You're Fired is a book that tackles the real stories behind the two little words that pack so much punch.This is in EBook format. A Coaching Book Review Win-Win Partnerships - Be on the Leading Edge with Synergistic CoachingWin-Win Partnerships takes Coaching and Partnering to a new level. This book explores much more than employer/employee relationships. What Really Works - AchieveMax Top Ten Book Review If you watch television, read the newspaper and/or magazines, frequent the Internet, or simply move in any kind of a business circle, you must have, at one time or another, pondered the following:Why do some organizations consistently outperform their competitors?What do managers at the best companies know-and do-to keep their organizations on top?When it comes to implementing management practices that can propel a company to lasting success .. Headlong Into Quicksand: The Tale of Today in America Americas 220 years of Democracy (of its 400 years) is longer than the Greek 100 (of 1000), the Roman 150 (of 1000), or the British 180 (of 1600.) These European democracies are the only large ones ever. Be the Leader - AchieveMax Top Ten Book Review The author of Be the Leader: Make the Difference, a "manual for leaders," speaks not from theory and research alone. Paul B. The Legend of Juggin Joe - Review The Legend of Juggin' Joe is a fiction based on a few historical family members that is written with a light, entertaining feel and a twinge of humor. This book is certain to take you away from your reality, and into the shaded mountains where moonshine is made!Young Joe is a hillbilly-like character who was raised in the days when stills were an important source of income for many mountain folk. Book Review: Karmic Relationships Karmic Relationships: Healing Invisible WoundsCharles Richards, Ph.D. Silent Lies - Book Review "Silent Lies is an action romance saga, that takes the reader through decades of a tumultuous time between the end of World War I and the beginnings of World War II. Excellent and intelligent use of actual historical events makes this piece both educational and entertaining. Second Eden Book Review "Carlton Austin has crafted a wonderful piece of work in Second Eden - an action-packed suspense thriller with a little romance and some elements of science fiction. Its beautifully designed cover incorporates gorgeous images depicting scenes within the plot and the book is available in both hard and soft cover. Twin Falls, Gooding, Jerome, ID, and Regional Economic Outlook for 2005 Twin Falls Economic Report done by me; Twin Falls, ID has potential for additional car washes, Detail Centers and mobile washing units. Twin Falls has enough water in their reservoirs to make it through the Summer for farmers and agriculture industries.
|
| home | site map |
| © 2007 Retail Media Concepts, LLC |